MYI Entertainment, mYinsanity’s expansion in Switzerland

mYinsanity is expanding a lot within Switzerland and with MYI Entertainment the possibilities are endless.

The avid followers of mYinsanity might already know that the Swiss staff behind mYinsanity, is also involved in event organisation. We’ve organised for example the Swiss Gaming Challenge or the EEvent. Since we have our roots in Switzerland the local scene is very important for us. Swiss eSports are still very small and because of mYinsanity’s international success we’re getting a lot of attention by the local media and public.

This opened up many opportunities for interesting eSports & gaming projects in Switzerland, in order to evolve the scene. Therefore, this Spring we decided to found MYI Entertainmentthe first Swiss agency for eSports and gaming. Under this brand we gather all projects initiated by us and give B2B partners a consistent point of contact. Besides our established brands like mYinsanity, SwitzerLAN or EEvent, MYI Entertainment also offers a broad range of services: from Consulting, to Event Planning and Talent Management.

Event Planning is something we’re already doing since almost a decade. Starting from small LAN-parties or booths at conventions, up to gaming festivals like the SwitzerLAN with over 50,000 visitors over four days.

Talent Management is a service we’re doing with mYinsanity since 2009. But we aren’t limited to professional eSports players. In Switzerland we can fall back on talents from various areas: YouTubers, Esports Casters, Streamers, Hosts, Speakers etc. Consulting is a diverse service. We help new companies to understand eSports & gaming, develop concepts to enter the scene and manage projects.

With this strong force in Switzerland we will be able to support mYinsanity even more. The attention we’re getting with our Swiss activities has a positive effect on mYinsanity. Furthermore, we have the focus to scout, support and develop local talent. Our goal with mYinsanity Switzerland is to form the first Swiss Team which can play on the highest international level.


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